Novakid, the award-winning online English as a Second Language (ESL) school for children, experienced significant growth in 2024. Now in its eighth year of operation across more than 50 countries, Novakid has experienced a 23.5% year-on-year (YoY) increase in new students with nearly 80,000 joining in 2024. The company also saw a 26% YoY increase in revenue growth and the acquisition of Lingumi, an artificial intelligence (AI) powered platform designed to make interactive lessons and English learning affordable and engaging.
“The past year has demonstrated how invaluable online education and hybrid learning resources have become to parents around the world. The EdTech industry continues to thrive as educators and parents invest in solutions designed to enhance student engagement, drive educational progress and build on the successes of the past,” said Max Azarov, the CEO of Novakid. “For Novakid, it has been a year of exceptional growth and innovation.”
As part of its commitment to evolving its offerings and capabilities, Novakid acquired the United Kingdom-based EFL app, Lingumi, in a landmark deal that will bring hundreds of thousands of users into the Novakid ecosystem, making high-quality education accessible to young learners while leveraging next-generation technology. Lingumi is one of the most popular English learning apps in Asia with more than two million users for its English speaking and phonics courses. It has opened new doors for learners on the Novakid platform and allows students to explore a learning ecosystem combining AI, self-pacing and live, online practice.
In addition to evolving its service offering, Novakid has continued to prioritise investment into its teacher base and education tools. As a result, the company’s personalised 1:1 lessons saw an impressive 40% growth overall, while more than 40,000 students joined group speaking practice lessons in World Kids Academy. World Kids Academy also created more than 100 thematic lessons in 2024 with an average of 600 students participating in group classes on a daily basis.
Novakid’s education team increased to over 3,100 teachers of which 650 were employed in 2024 – their hard work and dedication is reflected in the 96.6% increase in parent ratings of 1.5 points higher compared with 2023 and in the 15,098.421 times students thanked their teachers throughout the year.
The company also revealed its new, internationally accredited TEFL certification, which has been certified by ITEFLAC after two years of rigorous development. It has been meticulously designed for graduates and less experienced teachers and offers 120 hours of exceptional teaching tools that will help them achieve their TEFL qualifications and expand their careers.
The numbers reflect the landscape. Globally, the market for English Language Learning is expected to grow at a compound average growth rate (CAGR) of 14% from 2023 to 2030, estimated to reach $70.7 billion by 2030, according to ResearchandMarkets. Learning English, especially for younger children, enhances their language skills and allows them to easily communicate across cultures and countries. Ensuring that it remains as easy and accessible as possible to engage with the language remains our mission, and our commitment is reflected in our numbers.
Novakid’s expansion, growth and investment into innovation is set to continue in 2025 as the company continues to invest in its teachers, tools and capabilities.
Over the next six to 12 months, Novakid will be prioritising even more investment into accessible and innovative education solutions designed to integrate the latest technologies and create immersive learning experiences. The goal is to deepen AI integration to support children’s learning and to make the products more internationally accessible through a range of unique services and products.
The new launches that are expected throughout 2025 will be designed to enhance our learning solutions, consistently providing our students with the same experiences they would have if they were attending an international school, yet at a lower cost and in an online setting that’s more customisable and comfortable. Group speaking practice will continue to be a priority as this has been a huge success over the past year and adds value to the international reach of the Novakid programme.
Novakid remains strategically committed to building a dynamic and engaging EdTech platform with global roots and exceptional education capabilities.
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